Hi Stefan,
(Ben beat me to it with a short answer, so here's a longer explanation)
Yes - there is a runtime exe (in the "...\Flowcode v10\App Developer" folder) but I have not created a shortcut for it. This will be automatically copied across when deploying an App if you select the "Bundle App Developer Runtime" option. I will add a shortcut in a later update so this is also available from the Windows Start menu.
I have also created a couple of small exe files that will help launch the deployed App. These are in the "...\Flowcode v10\App Developer Launcher" folder. These replace the batch file method of v9. I will explain how these work.
When you deploy an App without deploying the runtime, only a ".mscada" file is created. This is your deployed App. You can run this by launching the Runtime exe and opening your deployed App.
When you deploy an App and bundle the runtime with it, your App (i.e. the mscada file) is saved to the chosen folder with the FlowcodeAppLauncher.exe file, and the runtime is added to a subdirectory too. Running the "FlowcodeAppLauncher.exe" will launch the runtime with your App. Something like this:

- delpoyed app.png (4.62 KiB) Viewed 1888 times
That "FlowcodeAppLauncher.exe" file works by finding the first App in the folder and launching it. This launcher should only be used if there is just one App in the folder.
An alternative is to manually replace that launcher exe with the "FlowcodeAppLauncherRenameMe.exe", and then rename it so it has the same name as the ".mscada" App. This launcher works differently and tries to launch the App which shares its name. In this way, you can have multiple Apps in the same folder, each with their own launcher exe, and only one copy of the runtime. For example:

- multiple delpoy apps.png (6.04 KiB) Viewed 1888 times
I had hoped to extend this functionality in a number of ways, such as incorporate the ".mscada" App file inside the exe so there is only one file deployed and it can be run directly. I also wanted the launcher exe to automatically locate the installed copy of the runtime so this did not need to be copied over. However, I ran out of time and will endeavour to improve this App deployment in a future release.